media planning
1
媒体策划, 媒体战略
the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service
Media planning is the process of deciding how, when, and where to deliver a message or advertisement to the intended audience using different types of media. This involves selecting the most suitable channels, such as television, radio, online platforms, or newspapers, and scheduling them to achieve the best results while staying within a set budget. The goal is to reach the target audience effectively and maximize the impact of the message.
- The team spent weeks on media planning to ensure the campaign reached as many people as possible.
团队花了数周时间进行媒体策划，以确保活动能够覆盖尽可能多的人。
- Successful media planning helps businesses choose the right platforms for their advertisements.
成功的媒体策划帮助企业为广告选择正确的平台。
- Without proper media planning, the advertisement might not reach the target audience.
没有适当的媒体策划，广告可能无法覆盖目标受众。
- Effective media planning helped the brand achieve a significant increase in visibility.
有效的媒体策划帮助品牌实现了知名度的显著提升。